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5 Best CRM Software for Large and Small Businesses in 2024

5 Best CRM Software for Large and Small Businesses in 2024

Customer relationship management is a tool for business that entrepreneurs need to implement rapid solutions to business. Small and large companies, therefore, equally need CRM tools for improved interaction with their customers. In this article, we look at the top 5 CRM systems for large businesses.

A CRM system provides a central place where businesses can store prospect and customer data, monitor their interactions with customers, and share customer-related information across teams. The right CRM, therefore, helps entrepreneurs to better manage customer data. Besides, CRM supports sales management, drives actionable insights for business, and facilitates communication by integrating with social media. For large enterprises, CRM is much more popular. However, according to Creatio, large-sized business features, setup, pricing, and installation may significantly differ from smaller businesses. We will therefore discuss some of the major CRM software for large enterprises.

1. Creatio CRM

Creatio CRM is a robust process-driven cloud-based customer relationship management software with high-value features and functionalities for large businesses. Businesses use this application to join the dots between marketing, sales, and customer service. That means it is the go-to tool for efficiently managing customer lifecycle – from lead to order and ongoing account maintenance.

Creatio is a BPM platform, making it an integral part of all business solutions, raising it above most CRM vendors in the market. The merger of BPM and CRM in Creatio CRM helps large enterprises to deliver outstanding customer experience using the following sub-domains of Creatio;

Marketing Creatio

This is an all-around marketing management application that helps businesses identify customers’ needs and nurture them until they become business opportunities. Besides, it makes it much easier for companies to convert visitors into leads and track sources and channels.

Sales Creatio 

This is a process-driven cloud-based CRM software that businesses use to drive sales processes and control the entire customer journey. The most up-to-date version of bpm online sales greatly expands the available solutions for workflow management. Besides, the available tools guide sales reps through the steps they must accomplish during field visits.

Service Creatio

This out-of-the-box cloud-based solution offers a full-cycle-service management solution that helps large businesses to deliver comprehensive customer services and support.

As a CRM for large enterprises, Creatio CRM delivers the following key functionalities:

Process Automation Capabilities

Products from Creatio are backed by a unified, robust low code BPM platform with interactive process automation tools. Besides, it makes automation and process augmentation quicker.

Systems Integration 

Provides a unified platform for the management of CRM and processes. The main features of Creatio help businesses to drive sales, service, marketing, and operations, as we already mentioned. Also, Creatio CRM uses a robust BPM engine to optimize operational processes while boosting efficiency.

Orchestration And Alignment

It offers a centralized platform that mixes process automation and CRM technologies. Different organizations can therefore use it to drive marketing and sales, among other functionalities.

Pricing Model

The platform implements a quote-based pricing model. Users can make one-off payments monthly or pay annually.

Other Key Features 

Some of the other features making Creatio CRM the best software are:

  • Export tools
  • Budget planning
  • Audience segmentation
  • Track responses
  • Analytics with real-time diagrams
  • Mobile apps for Android and iOS devices
  • Management of data fields, lookups, and processes

2. Salesforce

Salesforce is another business that uses CRM that specializes in customer relationship management and helps enterprises to track customer relations with their businesses.

Some of the functions the software supports include weeding out duplicate leads, Email and Campaign management, Google Apps integration, and Web to Lead support.

It is built on the following types of clouds: service cloud, custom cloud, marketing cloud, Salesforce automation, and analytics. Let’s look at some of the critical functionalities.

Systems Integration and Automation Capabilities

Salesforce provides a medium for spanning multiple cloud-based applications for service, marketing, analytics, sales, and many more. Additionally, it provides business automation tools that make repetitive processes more seamless. The tools are, however, more technical to learn and implement.

Orchestration And Alignment

The tool offers several tools and products that have now grown into 360 platforms. Although this functionality is highly advanced, the merged products can easily lead to a lesser integrated user experience if not sufficiently aligned.

Pricing model

Salesforce only accepts monthly and annual payments.

3. Dynamics CRM

This is another intelligent business application used by large businesses. It helps organizations to evolve, transform and grow.

The product focuses on sales, marketing, and customer service, though it has also recently grown as an analytics platform.

Several versions of the CRM software exist. However, the software is offered in two versions – CRM online and CRM on-premise.

4. Zoho

Zoho CRM is another customer relationship software that large enterprises can use to make business processes and activities seamless while increasing their ROI. Businesses use it to engage with customers, convert more leads, and grow revenue.

Some of the business capabilities your business can do with Zoho CRM include:

  • Conduct sales meetings and presentations
  • Stay ahead of the sales and performance metrics
  • Collaborate with your team
  • Save time with automation
  • Connect with customers

5. Hubspot

With its cloud-based CRM, Hubspot helps large enterprises track and nurture leads and analyze business metrics. It is suitable for B2B and B2C enterprises, including accounting, sales, retail, marketing, construction, real estate, and many more.

Key features that Hubspot bring to businesses include:

  • Outbound and inbound marketing
  • Sales pipeline management
  • Sales automation
  • Customer relations management
  • Dashboard for sales funnel view

Hubspot has a free version, while premium version pricing starts from $50 per month.

Honorable Mentions – EngageBay

EngageBay is an award-winning product for nurturing and engaging clients for their utmost customer satisfaction.

The software provides a seamless experience for customers of small and mid-sized real estate agencies. This diverse package of solutions includes marketing automation, sales bay, live chat and helpdesk.

EngageBay CRM software makes it possible to automate manual tasks, track deals and sales pipeline, provide real-time assistance that easily converts visitors into customers and prioritize and solve customer support inquiries.


Customer data is a big issue across the different enterprises, both small and large. CRM is, therefore, a tool for all ranges of business. Large enterprises, however, need more versatile CRM systems to make the management of the vast customer data easier. As a result, they should choose among the top 5 CRM systems discusses to improve their Customer Lifetime Value (CLV) and their relationships with customers.

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1 Comment

  1. Patricia Jones

    Thankyou for creating this list of CRM software. We have tried most of them and then came to know about ConvergeHub. This offers a very simple to use platform with Sales, Marketing, Customer Service, Billing, and enterprise class Automation engine. We have also found out that it is rated as one of the top 10 CRMs for 2021 by ZDNet.

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