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AI for SEO: How to Automate Your Website Optimization Tasks
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AI for SEO: How to Automate Your Website Optimization Tasks

Some claim that AI grows as fast as four times more capable in a year, while others (Elon Musk) argue it’s closer to ten. Either way, the rate is much faster than that of the famous Moore’s Law

AI’s disruptive power and intelligence potential seem limitless. It’s like nothing else humanity has ever seen, transforming and accelerating processes across industries, and SEO is no exception.

In this article, we’ll explore how AI can work hand in hand with SEO to automate most — if not all — search engine optimization tasks. From creating SEO-optimized content and AI website optimization to leveraging AI for hyper-personalized user experiences, we’ll cover the key ways AI can enhance your marketing.

Automating Content Creation with AI Tools

Most of the content these days is being created by AI. Does it surprise you? It really shouldn’t, as today’s so-called large language models, like OpenAI’s GPT or Google’s Gemini, are estimated to have an IQ of around 150 points. 

For comparison, an average human has an IQ of 125 points, while Einstein is estimated to have had an IQ of 160.

With that level of intelligence and insane speeds, AI communication tools like ChatGPT enable you to generate texts of almost any difficulty within seconds. As a user, you can define input parameters, such as target audience, tone of voice, and keywords to be used, and AI will do all the work for you.

Let’s briefly explore some of the key scenarios of how AI can be effectively used for content creation under human supervision:

  • Guest Posting. From content topic ideation to proofreading, AI makes typical SEO tasks so much faster and easier for guest posting. It can help you automatically manage backlinks and create location-specific posts that target relevant audiences.
  • Online reputation management. AI offers enhanced possibilities for online tracking of brand mentions and lets you react promptly to defamation or libel. Through this guide, you’ll learn how to create authoritative content to establish trust and credibility in the eyes of your target audience.
  • Target audience analysis. HubSpot, Ahrefs, SEMrush, and other AI-powered tools that are accessible online can free up lots of time for SEO analysts. Specific use cases include segmenting the target audience and developing high-value keywords and strategies to target those segments. 
  • Multilingual content creation for global SEO. Today, AI for SEO tools can instantly translate content to multiple languages. If that is not impressive enough, you can also create your digital avatars who will personally deliver your messages via multiple communication channels. 

Nevertheless, human participation, mostly as oversight, direction-giving, and control, is still necessary. Machines cannot beat us in the critical thinking and ideation domains, which are heavily influenced by experience and emotions.

AI for Image and Video SEO: Optimizing Visual Content

We live in a time when visual content is the king. Has it always been like that? Probably, since the human species has evolved to rely on visual signals much more than on any other sensory inputs. Behavioral and cognitive science tells us that the human brain perceives visual information much faster than textual information.

It is hardly surprising that the very first applications of AI included image recognition and processing. Artificial intelligence is also massively helpful in enhancing and automating SEO. 

AI Improves Visual Content Searchability

AI amplifies the human high sensitivity for graphical content by optimizing website images and videos to be better and faster recognized by search engines. It does that within the following dimensions:

  • Visual search optimization. Popular tools like Clarifai and Google Vision AI help SEO specialists increase image and video content search optimization. Instead of spending loads and loads of time on manual optimization, SEO geeks can now literally sit and watch how the smart programs do this job autonomously.
  • Structuring data for visuals. Searchability of content is largely defined by how well a website structures data for search engines. AI helps optimize schema markup for the graphical content, increasing the recognizability of our videos and photos for search engines like Google and Bing.

It’s to be expected that a lot of posts optimized using SEO hosting services with AI enhancements achieve superior search engine discoverability and rank higher in SERPs. 

AI in Image and Video Quality Enhancement

What can capture our attention better than graphical content? That’s right, enhanced graphical content. AI tools like Deep Image AI enable automatic image and video enhancement, completely changing the SEO game.

The typical AI enhancement or the so-called beautification features include:

  • Color scheme improvement
  • Resolution enhancement
  • Noise reduction
  • Background removal or change
  • Lighting adjustment

Besides conventional visual enhancements, AI tools for Windows and Linux also integrate 3D effects and augmented reality features. With them, SEO experts using AI for SEO optimization can increase customer engagement and involvement, driving traffic and conversions.

Future of SEO Automation: What’s Next for AI and Search Engines?

We started this article by quoting the current AI’s intelligence to be at a staggering 150 IQ points. We also said that the estimated AI intelligence growth is between 4 and 10 times a year. Like it or not, we have incredible times and events waiting for us in the near future.   

Hyper-Personalized User Experiences

Today, target audience analysis in SEO is done on a segment-level basis. SEO specialists segment their target audiences based on demographics, geographical location, and intent or behavior. 

With AI, however, it is possible to connect with customers on an individual level. Welcome to the era of hyper-personalization in SEO! This is when content optimization is done on a personalized level based on individual preferences and needs. 

Smart AI monitoring and analysis tools, such as Google Analytics 4, feature enhanced functionality that lets SEO pundits track and adjust content based on user behavior in real time. It’s a win-win situation, as the users benefit from the hyper-customized content offers, while the businesses implementing SEO enjoy user loyalty and conversion rates never seen before. 

Collaboration Between Humans and AI

As a search engine optimization specialist using AI in SEO, you may be worried that an AI will take your job. Is it really so? There is no simple answer here. On one hand, AI is taking over manual and repetitive tasks and complex calculations. 

On the other hand, even creative tasks such as content writing, image creation, and design are increasingly being performed by smart machines. This AI-driven technological revolution is like nothing else before – it challenges humans in the intellectual and creative domains.

If you are a good SEO specialist, though, you need not worry about your job in the future. The true potential of AI application in SEO lies in the collaboration between humans and smart machines. AI still needs human guidance and decision-making abilities, as well as critical thinking, to perform its task.

The Bottom Line

AI-powered SEO tools and programs are already here, changing the way we do our work. Their biggest potential lies in the automation domain, where they can perform labor-intensive and routine tasks faster and with higher accuracy than human employees.

Some of the most common AI application scenarios in SEO include content creation, target audience analysis, image and video quality enhancements, and others, delivering hyper-personalized user experiences and increased efficiency for businesses.  

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